Introducing: The Farm Truck - Local Food. Conveniently.

written by

Rachel Palma

posted on

September 25, 2022



You may have seen a recent Instagram post that we've been planning something big...


And today we are sharing the big secret!


We have been direct marketing our pasture raised meats for 9 years and have had many conversations with folks about their struggles with finding and buying local foods.


In today's hustle and bustle of life, convenience tends to be king. And while we are always encouraging people to slow down a tad and prioritize time in the kitchen and sourcing the best foods, we also realize as farmers that we have to meet you in the middle somewhere. 


Farmers Markets are one great way to find locally produced foods, and we participated in several of them for an almost 8 year stretch. Many farms, like us, offer online ordering and pick-up in town. Some small farms even offer door-to-door delivery as well as on-farm storefronts.


Over the Summer we were struck with an idea that really was formulated from the 9 years of direct marketing our products and constantly analyzing the local food market and our limited abilities as a small family farm.


What if instead of having an on-farm store that required a 40+ minute one-way drive for each of our customers, we brought the farm store to them? 


A brick and mortar store in town is not in the cards for us at this time given the massive overhead costs and need to staff it daily. 


But what if we made a mobile farm store? That way, similar to food trucks, we would omit the overhead costs of a brick and mortar store and have the freedom of mobility and limited hours.


To take it even further...what if we made this a drive-thru store? That way, during the hustle and bustle of people's weekly schedules, they could simply pull up to the farm store, buy what they need, and be on their way to soccer practice, church, back home from work, etc. 


AND....what if we provided more than just our pastured meats? Making a one-stop-shop for customers adds yet another level of convenience.


What this provides is a convenient way for people to buy local foods straight from their farmers, and a simple and practical way for farmers to get their food into people's hands. 


So today we introduce: The Farm Truck - Local Food. Conveniently.

A mobile, drive-up farm store offering pastured meats, eggs, and more. All grown and produced locally and ecologically.


Where can you find The Farm Truck?

We are in the final stages of building our unit, and are working on securing a location in Boonsboro and Forest. We hope to "open our doors" in October and plan to start with being open for a several hour window one afternoon in Boonsboro and one afternoon in Forest each week. We will also have the trailer open for shoppers at our farm on Saturday afternoons.


Our regular delivery schedule for Roanoke will stay the same. And we hope as this grows that we can open a unit for our Roanoke customers as well!


There's lots more excitement to come regarding The Farm Truck. We are extremely excited about this new venture. Be sure to follow us on Instagram and Facebook and also stay connected with our emails!


We hope to see you soon!


The Palma Family

Restoration Acres Farm 

"Food that Restores"

 

Follow The Farm Truck: Instagram | Facebook

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